NOOD

2018 - present

The pet food industry is saturated by confusing and outdated packaging, we thought it was time for pet food to get a shake up and NOOD was created to do just that. Our biggest question? How do you make pet food trendy? With a category that was at a stand still and overdue for a refreshing and innovative brand it took some creativity, a little bit of calculated risk and a lot of hustle. But here we have it, kibble for the modern pup. Nood is made by pet lovers, for pet lovers. None of that pesky fine print, just good honest pet food.

creative direction

Anna Hughes
Marc Day

Project manager

Alistair King

Team members

Paige Harris
Laken Oyagawa

contributors

Motion Sickness
Onfire

my role:

branding

Brand Identity
Tone of Voice
Art Direction
Launch Strategy
Packaging
Copywriting

design

Packaging
Collateral
Print & Digital

Content

Social Strategy
Photography
Campaign Ideation
Visual Content

MADE BY PET LOVERS, FOR PET LOVERS.

PREMIUM PET FOOD STARTS WITH PREMIUM INGREDIENTS.

The NOOD story started with four pet lovers and a simple goal; pet store quality at supermarket prices.

To bring our vision to life we partnered with leading animal nutrition experts to develop a range of recipes perfect for your pets, and ours.

NOOD recipes are packed with ethically sourced proteins, superfoods and a range of vitamins and minerals to provide a complete and balanced diet for your pet.

No pesky fine print, just honest food made by pet lovers for pet lovers.

NO PESKY FINE PRINT HERE.
JUST HONEST FOOD, MADE BY PET LOVERS FOR PET LOVERS.

Check it out.