Monday Logo

MONDAY

2019 - present

Forget everything you know about supermarket hair care. MONDAY was created to disrupt the hair care industry and bring a luxury, modern product to bathrooms around the world. We stepped away from the stock standard hair care branding and created the one of a kind MONDAY; focusing on ultramodern branding with innovative product design. MONDAY rapidly captured media attention with features in The Dieline and Vogue Australia. Deemed 'liquid gold' by some media outlets, MONDAY flew off shelves and took huge market share within its first week of launch, exceeding previous market leaders and changing the hair game.

Creative Direction

Anna Hughes

Project Manager

Jaimee Lupton

team members

Marc Day
Paige Harris
Maddie Youngman

contributors

Videography | Veronica Crockford-Pound
Photography | Holly Burgess
Photography | Jasmine Dowling
Photography | Simon Lekias

my role:

branding

Brand Identity
Tone of Voice
Naming
Art Direction
Launch Strategy
Packaging
Copywriting

design

Packaging
Product
Collateral
Print & Digital

Content

Social Strategy
Photography
Campaign Ideation
Visual Content

"This new haircare brand promises to bring the salon to you"

CHANGING THE HAIR GAME.

After years of trialling endless hair products from the salon to the supermarket, we saw an unnecessary divide between salon quality and accessibility.

So, how could we make salon quality haircare for as many people as possible? That’s when MONDAY was born.

A refreshed approach, optimised to work and look fab in all your shelfies. We don’t take shortcuts, we leave out the bad stuff and are proud to be 100% cruelty free. MONDAY is changing the hair game – bringing salon quality to you.

MANE THAT REFUSES TO BE TAMED?
MEET YOUR HAIR’S NEW BEST FRIEND.

Crank up the volume

cruelty free

sls free

paraben free

dermatologically
tested

made with recycled
plastic

won’t break your heart

Why should Friday get all the attetnion?

Check it out.