Expert science, made simple.

With the mission to create a more simple and painless supplement experience, the design and product had to follow the same tune. We spent hours mulling over the perfect bright, statement colours that would create a shelf of modern supplements ideal for the Gen Z consumer. With a minimal layout, the bottle cuts down the unnecessary material, providing a clean and clear hierarchy to tell you exactly what you are buying and why you're buying it. However, what was most important for us was the words and the tone we said them in. If you read more into the brand you'll find a distinct tone of voice that sets Health by Habit apart from the standard vitamin brands that have previously graced the supermarket shelves.

One-a-day, everyday.

Gone are the days of vitamin organisers and step-by-step guides. Just click, flip, sip, and you’re on your way. We worked to create a new way of taking vitamins with an innovative dispenser that makes the daily dose even easier. Yes, the bottles don't look like anything else in the industry and we planned that. Health by Habit is the new kid on the block and we took a risk in creating a brand that stepped away from all the traditions the vitamin aisle knew - amber medicine bottles, confusing labels, strange ingredients, age-old design, commercials with your grandparents in them, the list goes on. Health by Habit was created to simplify supplements and that meant the brand we built needed to be distinctive, engaging, and even slightly offbeat.