Gone are the days of vitamin organisers and step-by-step guides. Just click, flip, sip, and you’re on your way. We worked to create a new way of taking vitamins with an innovative dispenser that makes the daily dose even easier. Yes, the bottles don't look like anything else in the industry and we planned that. Health by Habit is the new kid on the block and we took a risk in creating a brand that stepped away from all the traditions the vitamin aisle knew - amber medicine bottles, confusing labels, strange ingredients, age-old design, commercials with your grandparents in them, the list goes on. Health by Habit was created to simplify supplements and that meant the brand we built needed to be distinctive, engaging, and even slightly offbeat.